AMELIE DESAI / BRAND DEVELOPMENT & VIDEO
Who Is She?!
Creative direction and ongoing production for Amelie Desai’s podcast, YouTube channel, and social content.
My role
Creative direction, podcast and YouTube editing, thumbnails and social.
Project outcome
Full episodes, launch visuals and social content with one recognizable look.
The brief
Who Is She?! needed a look people could recognize before they read the title: confident, feminine, and consistent from the podcast cover to the next clip in their feed.
My role
Creative direction, campaign concepting, photoshoot planning, mood boards, styling direction, production coordination, content strategy, copywriting, and ongoing podcast production.
Editing and social content
I edit podcast episodes and lifestyle vlogs, select clips for social media, and design thumbnails and Reel covers. I keep the visual style consistent across the full videos and promotional content.
