TERIYAKI GRILL / CREATIVE DIRECTION & PRODUCTION
Teriyaki Grill
Planning and directing a brand photoshoot for use across Teriyaki Grill’s website, social media, and advertising.
My role
Creative direction, shoot planning and on-site production.
Project outcome
A planned library of brand photographs for web, social and advertising.
The brief
Teriyaki Grill needed fresh photography for social, its website, ads, and upcoming promotions. One shoot had to supply plenty of usable images and still feel like the same brand across locations.
My role
Creative direction, photoshoot planning, shot lists, mood boards, creative briefs, production coordination, on-site directing, and marketing strategy.
The thinking
Before shoot day, I mapped the shots to where they would go: a website header, a social post, an ad. The shot list included food, portraits, and customer interactions.
